I was reading an article about a guy who started cold and got up to $50 million AUM in a couple years. He bought a list of HNW people, invited them to a nice restaurant, and simply told them how he did business. All told, he spent a total of $100,000 (meals, marketing, etc.), about $1,000 per client. Average client has $1 million. About 1,500 people came to his seminar.
Anyway, I misread the article the first time and thought he individually invited the prospects to private dinners, not seminars. I realized my mistake, but it got me to thinking (which is dangerous). I've never sent out individual dinner invitations, for the express purpose of explaining my business.
Has anyone else done this? It might help reduce the number of platelickers, since they couldn't hide behind a bunch of other people. It would be just me and the (1 or 2) prospect(s).
Just kicking it around. Would like your input.