Cerulli Associates

Founded in 1992, Cerulli Associates is a Boston-, London-, and Singapore-based research firm specializing in asset management and distribution trends worldwide. Cerulli Associates blends original research and data analysis to bring perspective to current market conditions and forecasts for future developments. Our U.S. practice covers manufacturing and distribution issues across core areas including managed accounts, intermediary, retirement, annuities, and retail and institutional asset management.Our repeatable, two-pronged proprietary research process (interviews and surveys) serves as the foundation of our published research and provides subscribers with the necessary context, intelligence, and key implications to navigate today’s and tomorrow’s market environment.

Articles by Cerulli Associates
Holier Than Thou? 1
Does the revelation of fees paid to advisors from Schwab and Fidelity, while disclosed, taint the perception that the RIA model is a fiduciary one and above conflicts?
Keeping Brokers Happy
Cerulli research reveals the B/D products brokers really value, and those they don’t.
The Benefits of Holistic Planning
Bringing clients comprehensive financial planning deepens the relationship and can bring in more business. But advisors need to learn how to sell it.
Behind the Numbers with Cerulli Associates: Getting Tactical 
After the financial crisis, investors are asking advisors for both downside protection and returns. Many are turning to so-called “tactical allocation strategies” to beat the market, but do they really have the skills?
Withering Wirehouses? 
Are the traditional wirehouses in the early stages of a perpetual decline, or simply finding a sharper focus? Tyler Cloherty of Cerulli Associates crunches the numbers exclusively for WealthManagement.com to find what's really behind the narrowing gap in market share between wirehouses and independents.
European investors increasingly dependent on professional advisors, yet more than 50% are unhappy with the quality of advice received 
September 2012, London. The aims of European investors are fairly consistent, as is the source of their investable wealth. What they do with it, where they seek advice, and levels of satisfaction present a more complex picture, according to the inaugural Cerulli Quantitative Update: European Retail Investor 2012 report.
Behind the Numbers with Cerulli Associates: Portfolio Evolution: Active is Dead? 

Recognizing that active managers don't beat the market as frequently as they should, many advisors have moved to passive investments. ETFs have benefited from the trend, and the Cerulli research shows.

Latest Research
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Ed Jones to Wells Bank Channel (WBS) 1

I'm at EJ now in my 3rd year.  I'm in a difficult market for EJ and I'm a true scratch starter.  I'm above expectations, but getting tired of hunting money.  I'm considering going to work at Wells Fargo, who has a huge presence in my town.  The postion would be a bank advisor (WBS) and to me this sounds like a "piece of cake" after being at EJ.  Am I clueless or is the grass really greener?  If you're at WF or at another bank, please give me your thoughts. ...More

New Company set up

Hello, I am currently in the process of setting up my own FA firm. Actually it is a financial service firm including bookkeeping and budgeting services with financial planning as well. My business model is to be a flat fee to review portfolios, make suggestions & assist client with paperwork etc . I do not want to actually manage the investments which I feel allows me to recommend low expense products such as index funds etc.. My clientele will be the small accounts that every other FA would not want....More
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Most Recent Blogs & Columns
Jun. 18, 2013
blog

Not So Fast: Congressional Letter Could Put a Kink in DOL’s Proposal

Thirty-two members of Congress from minority caucuses have sent a letter to the Department of Labor, arguing that the agency's fiduciary proposal could disadvantage their constituents and limit minority access to financial advisors....More
Jun. 18, 2013
Commentary

Death of the Small Broker-Dealer   3

Over the past decade, a tremendous amount of pressure has been laid on the shoulders of the small broker-dealers of the securities industry. Like the iconic Willy Loman in Arthur Miller’s Death of a Salesman, these small and/or independent brokerages are allotted a significantly shorter leash than they have been in years past......More

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