“Sunday Gardening” (24 in. by 21.75 in.) by John Philip Falter, sold for $68,500. Best known for his Saturday Evening Post covers, Falter also had a career in the Navy, for which he designed and produced over 300 recruiting posters.
“Cream of Wheat Advertisement” (39 in. by 18 in.) by Haddon Sundblom sold for $10,000. Sundblom is best known for his work on another company’s ads: He painted the famous images of Santa Claus for Coca Cola, which have been the center of its holiday campaigns since the 1930s. These paintings, based on Clement Clark Moore’s 1822 poem, “A Visit From St. Nicholas,” helped create the modern image of Santa Claus that endures to this day. Sundblom was a master at creating warm, comforting images that evoke a simpler, more carefree time.
“Winter Landscape with House” (12 in. by 16 in.) by Arthur Saron Sarnoff, sold for $875. The Brooklyn-born Sarnoff did extensive commercial work for weekly magazines, as well as a number of product advertising campaigns.
“Jack the Ripper” (19 in. by 27.5 in.) by Arthur Saron Sarnoff, sold for $13,750. Sarnoff’s art is known for its engaging whimsy and relied heavily on themes of Americana and slapstick humor. This painting is his best known work.
Some Folks Frown on It, But It's a Lot of Fun, (8 in. x 11 in.), by J.C. Leyendecker sold for $5,000. When the United States entered the First World War in 1917, Leyendecker created posters in support of the nation’s war effort. His dramatic images were used to promote the purchase of war bonds, urge young men to enlist and the general public to conserve resources needed by the military.
“Peace on Earth” (38 in. by 28 in.) by Harold Anderson, sold for $17,500. Connecticut’s
Anderson was known for his realistic depiction of traditional American scenes. He was a
member of the Society of Illustrators and produced work for numerous publications.
“Boarding the Flight” (17 in. by 16.25 in.) by Manning Devilleneuve Lee, sold for $1,375. Specializing in realistic depictions of historical subjects, Lee’s illustrations appeared in over 200 books and countless magazines, mostly intended for young people.
“Goldilocks and the Three Bears” (25.25 in. by 16.25 in.) by Jessie Wilcox Smith, sold for $134. Famous for her numerous collaborations with Good Housekeeping, Smith was the second woman to be inducted into the Hall of Fame of the Society of Illustrators.
“Astronauts on the Moon” (19.75 in. by 12.75 in.) by Norman Rockwell, sold for $46,875. Perhaps the most famous and influential illustrator in American history, the prolific Rockwell produced over 4,000 original works, ranging from magazine covers to stamps.
New York, Oct. 13, 2012
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