Methodology: The firms ranked here include the top 25 independent broker/dealers by headcount, sourced from Cerulli Associates. Each firm’s ranking was calculated by aggregating a snapshot of LinkedIn followers, a firm’s actively produced and maintained Facebook ‘likes,’ as well as Twitter influence and outreach levels as measured by the social media monitoring company Kred, all as of March 3. Facebook and LinkedIn scores were adjusted by the firm’s advisor ...
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