A firm's social media footprint can say a lot about how a brand is perceived by clients and the public at large. Here, Wealthmanagement.com ranks regional and wirehouse brokerage firms by their social media influence.
Methodology: A firm’s ranking was calculated by aggregating the snapshot of LinkedIn followers, the actively produced and maintained Facebook “likes,” as well as Twitter influence and outreach as measured by the social media monitoring company Kred, all as of Jan. 10. Facebook and LinkedIn scores were adjusted by the firm’s advisor headcount, sourced from Cerulli Associates. Firms without an official presence in any given social media channel were given a score of zero in that category. Scores were weighted and standardized, then ranked.
|Rank||Firm||Kred Influence Score||Kred Outreach Level||Facebook Likes||LinkedIn Followers|
|1||RBC Wealth Management||846||6||172,729||11,368|
|3||Robert W. Baird & Co.||716||5||1,197||11,631|
|4||Bank of America/Merrill Lynch||795||4||0||220,024|
|5||Wells Fargo Advisors||938||6||164,112||31,867|
|7||Raymond James & Associates||729||5||3,120||18,705|
|9||Morgan Stanley Wealth Management||785||4||0||81,401|
|10||Edward Jones & Co.||753||4||19,866||51,183|
|11||Janney Montgomery Scott||597||4||411||3,548|
|12||Sterne, Agee & Leach, Inc.||541||1||0||2,404|
|13||Stifel, Nicolaus & Company||585||3||0||6,587|
|15||Davenport & Company||139||0||302||587|
|17||Oppenheimer & Co.||0||0||0||5,289|
|18||Scott & Stringfellow||0||0||0||448|