March 2 (Reuters) - Discount brokerage E*Trade Financial Corp joined rivals in slashing trade commissions amid intense competition to attract customers.
The company said it lowered its trade commission by about 30 percent to $6.95 from $9.99 for all customers.
Fidelity Investments Inc and Charles Schwab Corp slashed trade commissions earlier this week, accelerating the race to zero and foreshadowing a more important battle to win clients for potentially more lucrative services.
(Reporting by Sruthi Shankar in Bengaluru; Editing by Sriraj Kalluvila)
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