What is your value proposition/statement?

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young_gun's picture
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Joined: 2006-08-21

I've found in the infant stages of this career, that I haven't had a very consistent value proposition that I share with clients/prospects.  That, this statement is and has always been evolving to a new one or reverting back to an old one (and it shouldn't).  Bottom line, I know that this is an important aspect in positioning myself and I need to know one cold.
That said, I would appreciate it if those of you can share what your value statement that you feel has been successfull for you.  Additionally, at what point in your "process" do you present this statement (ex/ when the prospects asks, in the beginning of your meeting, etc.)
 
Thanks for those of you who contribute to this thread

workinhard's picture
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Joined: 2009-08-21

Mission Statement<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />
 As a Financial Advisor with Firm XXXXX, I create and actively maintain customized financial and retirement plans for affluent individuals, families and businesses that address the specific needs, wants and goals of future years and generations.  The cornerstone of my business is the personal level of service I offer coupled with disciplined investment and risk management.  I work for each client as if they were my own family and strive to build lasting, multi-generational relationships built on trust and superior client service.

Sportsfreakbob's picture
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Joined: 2008-08-24

The value proposition , or why am i different statement, is probably the hardest thing to come up with, be happy with and stick with. I have always struggled with it. I know what i do, and why they should work with me, but i seldom feel that i have good way of verbalizing it wihtout sounding cheesy.
 
I help clients get from where they are to where they want to go. That process starts with a plan which leads us to a strategic approach to investment decisions. In short, i provide my clients with the discipline that they often cannot or will not provide for themselves.

Ron 14's picture
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Joined: 2008-07-10

workinhard wrote:
Mission Statement<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />
 As a Financial Advisor with Firm XXXXX, I create and actively maintain customized financial and retirement plans for affluent individuals, families and businesses that address the specific needs, wants and goals of future years and generations.  The cornerstone of my business is the personal level of service I offer coupled with disciplined investment and risk management.  I work for each client as if they were my own family and strive to build lasting, multi-generational relationships built on trust and superior client service.
 
Great question and also something I struggle with. You are on the right track. You have to get one and just continue to own it. I really like this one by workinhard. I may snag it!

workinhard's picture
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Joined: 2009-08-21

Nope.  More for like a pitchbook or something like that.  I wouldn't try to get that out verbally in front of a client, word for word.  I see it as sort of a basic definition of who I am and what I do in the business.  And it is a Mission statement not a Value Prop :)
 
I just figured it was something to contribute.

LockEDJ's picture
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Joined: 2009-07-06

Mr. Prospect, I believe all financial advisors either can or do bring the same things to the table; we all work with the same investments, the same ideas toward asset allocation. Our knowledge and skills are roughly all the same. Roughly speaking, we'll all tell you we'll meet with you regularly.
 
What will separate me from others, is my attitude. I took this career path in 2006 because I wouldn't allow others to define my worth or my abilities and since then my clients have benefitted through the worst economic crisis in 80 years - because of my determination. I will ceaselessly provide you with value opportunities that are germaine to your situation. That is how I define for myself, and for my clients.

Otane's picture
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Joined: 2008-08-04

Value propositions in my IMHO is a waste of time. I always found them to be self-centered, robotic in execution, and not geared to the prospect with "I's" in the statement.

Gaddock's picture
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Joined: 2007-02-23

I'm a broker ... I MAKE $$ for my clients.
 
I've forgotten more about making money in the market than most brokers will even know.
 
"financial planning" is a farce if you're not continuously making money.
 
Everything is secondary to making money.
 
I ... I make money.

Billy Mays's picture
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Joined: 2009-07-11

Did you use this from July 2007 thru March 2009...probably would work great!

Gaddock's picture
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Joined: 2007-02-23

Billy Mays wrote:Did you use this from July 2007 thru March 2009...probably would work great!

 
Looks Like I'm one of the few that knew what a stop and or a short sell is. My strategy got by the big slide with very little damage. Most of it was caused by clients being married to positions.
 
It was also a great time to get rid of mutual funds and other baggage that came in with various accounts.
 
I was really starting to dig a VIX in th 90's.

deekay's picture
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Joined: 2007-05-15

Gaddock wrote:I'm a broker ... I MAKE $$ for my clients.
 
I've forgotten more about making money in the market than most brokers will even know.
 
"financial planning" is a farce if you're not continuously making money.
 
Everything is secondary to making money.
 
I ... I make money.
 
Financial planning is a farce if one does not implement the recommendations.
 
I would agree with the final statement unless one already has money and doesn't want to lose it.  My value proposition is real simple - I make sure that, no matter what life throws at you, financial failure is not an option. 

Lou's picture
Lou
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Joined: 2009-11-21

Stick to the fundamentals. That's how IBM and Hilton were built. Good things, sometimes, take time.

LA Broker's picture
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Joined: 2008-12-03

The richest one percent of this country owns half our country's wealth, five trillion dollars. One third of that comes from hard work, two thirds comes from inheritance, interest on interest accumulating to widows and idiot sons and what I do, stock and real estate speculation. It's bullsh*t. You got ninety percent of the American public out there with little or no net worth. I create nothing. I own. We make the rules, pal. The news, war, peace, famine, upheaval, the price per paper clip. We pick that rabbit out of the hat while everybody sits out there wondering how the hell we did it. Now you're not naive enough to think we're living in a democracy, are you buddy? It's the free market. And you're a part of it. You've got that killer instinct. Stick around pal, I've still got a lot to teach you.

Gaddock's picture
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Joined: 2007-02-23

LA, jeees either you have one hellacious memory or the script.

deekay's picture
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Still@jones's picture
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Joined: 2009-03-22

I tell them I am going to keep calling and asking them to "buy some today". I let them know that I am going to call 10..20...or even 30 times until they either buy, or until they tell me to never call again.

Ronnie Dobbs's picture
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Joined: 2009-07-23

Still@jones wrote:I tell them I am going to keep calling and asking them to "buy some today". I let them know that I am going to call 10..20...or even 30 times until they either buy, or until they tell me to never call again.
 
Still@Jones: "Hi my name is d-bag, I worked for Edward Jones not to long ago. How are you"
Prospect: "I'm great, what do you want".
Still@Jones: "Oh thats swell. I wanted to stop by and talk to you about your 401K rollover"
Prospect: "What about it"
Still@Jones: "Well i would love to help you care for that account, because it's a doozie"
Prospect: "What's your credentials"
Still@Jones: "Well as I said, I worked for Edward Jones not too long ago".
Prospect: "So, that all"
Still@Jones: "Of course that's all. They're training is super, but i recently was fired from Jones, well for just not working very hard. Isn't that something? I never thought they would fire me because i sat on the couch and f***ed myself"
Prospect: "Excuse me? You want me to let you handle my life savings?"
Still@Jones: "Why of course. It was really all Jones fault I spent all my time naked on the couch. My field trainer never called me and that's the reason why someone is succesful at Jones!"
Prospect: "Go away. I would never let you handle my account"
Still@Jones: "I understand completely. I'd like to give you my busniess card. This side it says "Former Jones Financial Advisor" and on the back it's my card for my babysitting business. So if you have any children, I'd LOVE to handle them too!"

Mr.Blonde's picture
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Joined: 2009-10-06

Ronnie Dobbs wrote:Still@jones wrote:I tell them I am going to keep calling and asking them to "buy some today". I let them know that I am going to call 10..20...or even 30 times until they either buy, or until they tell me to never call again.
 
Still@Jones: "Hi my name is d-bag, I worked for Edward Jones not to long ago. How are you"
Prospect: "I'm great, what do you want".
Still@Jones: "Oh thats swell. I wanted to stop by and talk to you about your 401K rollover"
Prospect: "What about it"
Still@Jones: "Well i would love to help you care for that account, because it's a doozie"
Prospect: "What's your credentials"
Still@Jones: "Well as I said, I worked for Edward Jones not too long ago".
Prospect: "So, that all"
Still@Jones: "Of course that's all. They're training is super, but i recently was fired from Jones, well for just not working very hard. Isn't that something? I never thought they would fire me because i sat on the couch and f***ed myself"
Prospect: "Excuse me? You want me to let you handle my life savings?"
Still@Jones: "Why of course. It was really all Jones fault I spent all my time naked on the couch. My field trainer never called me and that's the reason why someone is succesful at Jones!"
Prospect: "Go away. I would never let you handle my account"
Still@Jones: "I understand completely. I'd like to give you my busniess card. This side it says "Former Jones Financial Advisor" and on the back it's my card for my babysitting business. So if you have any children, I'd LOVE to handle them too!"
 
IMHO, that wasn't very funny, when Ron does it, it's hysterical.

Ronnie Dobbs's picture
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Joined: 2009-07-23

Mr.Blonde wrote: 
IMHO, that wasn't very funny, when Ron does it, it's hysterical.
 
Thats because Ron makes these things up....
It's hard to be funny when your telling the truth...
Hook, Line, Sinker...
 
Hello Still

Mike Damone's picture
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Joined: 2004-12-01

I'll make sure that you and your family will never be poor.

Mr.Blonde's picture
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Joined: 2009-10-06

Ronnie Dobbs wrote:Mr.Blonde wrote: 
IMHO, that wasn't very funny, when Ron does it, it's hysterical.
 
Thats because Ron makes these things up....
It's hard to be funny when your telling the truth...
Hook, Line, Sinker...
 
Hello Still
 
I think its hilarious that everyone thinks I'm Still, Volt thought that too. Volt even went so far as to threaten to post Still's broker check. I sent a PM to let Still know, Still, let everyone know you're not me!
 
As I slide over to my other screen name now.........

Ronnie Dobbs's picture
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Joined: 2009-07-23

Funny how you lie. That's not what your IP Address says.....:)

Wet_Blanket's picture
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Joined: 2008-11-13

They just live together.

Mr.Blonde's picture
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Joined: 2009-10-06

Ronnie Dobbs wrote:Funny how you lie. That's not what your IP Address says.....:)
 
You really are an idiot if you think I'm Still

Ronnie Dobbs's picture
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Joined: 2009-07-23

I don't think you're Still. The computer registration does......

Still@jones's picture
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Joined: 2009-03-22

Ronnie Dobbs wrote:I don't think you're Still. The computer registration does......Once again, you've proven to this forum what an idiot you are. First, I doubt very much that Registered Rep would give out the real IP address of anyone who posts here. That could be personal identifiable information and they would have no reason to make that available to you. But, even if we assume you have an inside contact and you have the IP address I used when I made my account, you need to school yourself on the difference between a static and dynamic IP address. All of my internet connection points connect using a dynamic IP (different every time). T-Mobile Hot Spots, the local coffee shop, my home connection are all dynamic. You could trace this back to me, if you have contacts at Registered Rep, and T-mobile (or Verizon)...but I doubt this is the case...you're just a stupid jackass!

Ronnie Dobbs's picture
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Joined: 2009-07-23

Yup, I'm a jackass.....Funny how Still and Mr.Blonde are the only ones who care about what i said...hmmmmmmmmmmm

 
You have no idea what I know about computers:)

Hey Kool-Aid's picture
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Joined: 2008-03-30

Ronnie Dobbs wrote:Yup, I'm a jackass.....Funny how Still and Mr.Blonde are the only ones who care about what i said...hmmmmmmmmmmm

 
You have no idea what I know about computers:)
 
lol....that was the same thing we said about Windy & MJ....and you still deny that you and him were the same!

Still@jones's picture
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Joined: 2009-03-22

Ronnie Dobbs wrote:Yup, I'm a jackass.....Funny how Still and Mr.Blonde are the only ones who care about what i said...hmmmmmmmmmmm

You have no idea what I know about computers:)I know if you knew anything about internet protocols, you'd feel like an idiot right now.

Magician's picture
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Joined: 2008-05-19

I care. Why are you cyberstalking a guy named Mr. Blonde? Who cares if you know anything about computers. Why don't you join that idiot The Boss while you are at it.

Still@jones's picture
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Joined: 2009-03-22

How bout this Bill "Windy" Gates, why don't you post the IP address you have for me and I will tell you who it belongs to and show you how to find that information. I'd be willing to bet it belongs to Registered Rep or hotmail.com. Jackass!

Ronnie Dobbs's picture
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Joined: 2009-07-23

Whatever you think Mr. B.C. If only i was an asshole:)
 
I know enough...Think what you wish....

Aviator01's picture
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Joined: 2008-11-17

Hey Ronnie,

I thought you left for good? Too good to be true, huh?

Do you ever worry that some of your clients (or potential clients) in OKC might check out RR and read some of these posts? I mean I was able to figure out who you were and rarely pay much attention to this site! God help you if I ever hear your name mentioned around OKC...your foolish behavior and nonstop attempts to prove yourself will make for hours of great c***tail gossip - whether it be at the OKC Country Club, Oak Tree, Chamber meetings, etc.

You tend to come across as if you were an insecure and immature child. If I were you, I'd reread your posts and then consider what you would think if you were the one reading your posts instead of writing them.

Just a few words of advice - but seriously, think about it.

Still@jones's picture
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Joined: 2009-03-22

Who is B.C.?You are clearly smoking crack.

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