So i had an interview with MSSB, and they kept talking about niche marketing.
But never really explained it or how it works. My assumption is that you focus on a specific prospect, ie: Podiatrists, in Northern NYC, who run their own practices.
However I have a hard time seeing how decreasing your prospects to such a miniscule number would make a difference. It is also my assumption that in order to crack such a market it would take some time(which is something a new trainee doesn't have)