Intelligent Advisor

Change Starts at Home: Tibergien Challenges Advisors to Leave Legacy

The crisis of confidence among investors and the lack of financial literacy in the U.S. today are linked, CEO of Pershing Advisor Solutions said Thursday. But instead of relying on large organizations or regulators to fix these problems, he challenged advisors to be the incremental change that goes viral. 

“The Great Recession was caused, in part, by the rampant financial illiteracy in this country. Maybe people were more susceptible to borrowing, buying things they couldn’t afford,” he told attendees of INSITE 2014. “But if you had some degree of how finance works, would you be as vulnerable to those suggestions?”

According to Tibergien, Americans’ financial literacy starts young. Only 14 states require some form of personal economics at the high school level, he says, noting there’s even less done to educate elementary school children.

But advisors can help change that. Talking with an advisor who sponsored a personal finance class in Minnesota, Tibergien, a 1970 graduate of Gladstone Area High School, implemented that idea on a personal level. 

Tibergien approached a friend still living in Northern Michigan and asked her to discover what she could about financial education. “What she found was that there was teacher who has an interest in teaching personal finance, but they didn’t have money for the position, they didn’t have funding for the teaching materials,” he says. 

With that in mind, Tibergien bought the course materials and worked with the school to set up a personal finance class three years ago. “We’re not talking millions, we’re talking relatively small amount of money,” he says. 

Today, 20 percent of the senior class participates in a year-long personal finance program. “That’s roughly—in a small school of 140—roughly about 30 kids every year who get exposed to personal finance that never would’ve done that.”

Advisors looking to make a difference don’t have to go as far as Tibergien, but he challenged them to get involved—fund a teacher, help teach the teachers, help fund course materials. “You have an opportunity to give back,” he told attendees. 

“Will you leave a legacy of a better environment in which investors can be doing business and trusting the systems in which they’re working in?”

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Diana Britton

Diana Britton is the Managing Editor of and REP. Magazine, covering asset management and independent broker/dealers from all angles. A native of Los Angeles, she now lives in...

Megan Leonhardt

Megan Leonhardt is senior editor for and REP. magazine, reporting on national brokerage firms and the independent advisor landscape, as well as regulatory...
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