The days of trying to separate business and pleasure are over. If your goal is to drive new business through relationship marketing tactics, the core of your strategy must be social relationships – essentially creating social glue. This is your marketing’s V8 engine with 500 horsepower.
There’s been much frustration in the world of strategic alliances with COIs. We hear it all the time in our new advisor webinar series. Why are we still talking about it? Our research continually shows that strategic alliances are one of the most effective client acquisition strategies.
Retiring, getting laid off, selling a business or other similar events are major transitional periods that have financial implications. Here is a three-stage approach to transitioning everyday conversations into business opportunities using (super) soft sales skills.
Ask any advisor what differentiates them and you'll likely hear the word "service" multiple times. The industry has gone through a tremendous amount of training on high level service and there are some excellent service providers out there. Here are the top 10 ideas to help elevate your service.
Ask any advisor what differentiates them and you'll likely hear the word "service" multiple times. The industry has gone through a tremendous amount of training on high level service and there are some excellent service providers out there. Here are ideas to help elevate your service.
Our studies have shown that word-of-mouth is the lifeblood of a financial services practice – whether you’ve been in the business for five months or 25 years – but the strategy for leveraging word-of-mouth does change based on your tenure.
The sad reality is that very few veteran advisors are capable of serving as mentors in today’s environment. They are not bringing in new affluent clients as they lack the requisite marketing discipline and the sales skills.
There are endless closing techniques. The assumptive close, the reverse close, the yes-man close (series of “yes” questions), etc. We’re sure you’ve heard them all. But most are outdated, transparent to the prospect and quite frankly - reek of the proverbial salesman.
There are only so many ways to build a financial practice. This is a business that’s built on word-of-mouth influence. The key is to master the activities, early in your career, that help you meet affluent people, develop rapport, and put them into your pipeline.
Think through your current CPA alliance partners. Are there any that have potential, but aren’t sending you referrals right now? You may consider the following strategy for regrouping with these professionals...
The hustle and bustle of business commerce has made graciousness an afterthought. Instead we rush from meeting to meeting and dismiss anything that doesn’t produce immediate gratification – that doesn’t add to the bottom-line. So, how does an advisor practice the art of being gracious? Here are a few tips.