Ron Carson is Founder and CEO of Carson Wealth Management Group, a wealth planning firm in Omaha. In 1993, he founded the Peak Advisor Alliance, a coaching program for financial advisors, and has also written a book on building a practice, Tested in the Trenches. Most recently, Ron co-authored the New York Times best selling book on wealth and values called Avalanche, and the blueprinting process that goes with it. Together these tools help advisors learn how to clarify their mission, vision, and values by setting business and life goals. Ron and his wife Jeanie reside in Omaha and have three children, two dogs and a cat. He enjoys golfing, flying, and is an avid Nebraska Cornhusker fan.