Lynn O'Shaughnessy

Columnist: College Planning

Lynn O’Shaughnessy is a nationally recognized higher-ed speaker and journalist and the author of The College Solution, an Amazon bestseller. She writes about college for CBS MoneyWatch and her own blog, She offers an online course for financial advisors and other professionals that explains how families can cut their college costs.  
Click here to subscribe to Lynn's mailing list for financial advisors and receive her free guide, Finding the Most Generous Colleges.

What Public Universities Cost at the State Level
How much a college degree will cost your clients can often depend on what state they live in.
An Important Change in Financial Aid
An executive order from the White House will bring the college admissions season in line with tax season. Here’s how that helps your clients.
An Untapped Market in College Financial Planning 2
Financial planning for college is a pain point even for wealthy clients, and an underserved niche for advisors.
Tackling Student Debt
Student debt is rising. Help your clients sort through some of their options, from refinancing to consolidation.
The College Arms Race for Affluent Students
State universities are competing aggressively for the children of your affluent clients.
How to Handle Overblown College Fears
Put clients at ease by dispelling these commonly held beliefs about the college admission process.
To Save, Send the Kids to College, Not a University
Colleges don’t enjoy the same visibility as research universities do, so they typically offer better scholarships and grants to applicants.
College Savings Don’t Hurt Chances For Financial Aid 1
Clients will be in a far better position if they’ve saved for their child’s college education. Here’s why.
The Nation’s Most Generous Colleges
The tab that high-income students pay allows these schools to defray the cost of students who require a great deal of financial assistance.
Helping Parents Deal with College Stress
It’s not that important where your clients’ children go to college. What matters more is their teens’ mental health. Advisors can calm parents’ nerves.
Five Secrets Colleges Are Keeping From You
Don’t be fooled; colleges are high-stakes businesses that are preoccupied with enhancing their own prestige.
Five Ways to Maximize College Financial Aid 1
Clients with college-bound kids may ask to move money around to up their chances for financial aid; it rarely works, and there are better ways to help.
How to Get An Athletic Scholarship
If clients are convinced their kid will get a sports scholarship, here’s what advisors need to know.
The College Illusion
Are your clients and their kids getting ripped off? New research says it’s quite possible.
The Most Attractive Student Loans
More than likely, your clients’ children will have to borrow for college. Advisors can help them find the loans with the best terms.
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