Lynn O'Shaughnessy

Columnist: College Planning

Lynn O’Shaughnessy is a nationally recognized higher-ed speaker and journalist and the author of The College Solution, an Amazon bestseller. She writes about college for CBS MoneyWatch and her own blog, She offers an online course for financial advisors and other professionals that explains how families can cut their college costs.  
Click here to subscribe to Lynn's mailing list for financial advisors and receive her free guide, Finding the Most Generous Colleges.

college admissions office
Big Changes on the College Admission Scene
Significant changes have just kicked in for the FAFSA.
Nine Things to Know About College in Europe 1
More students are attending college in Europe, where many bachelor’s programs offer free or inexpensive tuition.
Measuring a College Grad’s Salary Prospects
Institutional evidence of graduate salaries is flimsy at best. But many outside groups now generate salary and job statistics for individual schools.
Six Unconventional Facts Behind Standardized Tests
The recent overhaul of the SAT may have clients and their kids worried about test scores. Here are six ways advisors can help ease their stress.
Three Tools to Cut the Cost of College
There are few other major financial decisions clients will make from such a clueless position.
Seven Ways to Appeal a Financial Aid Award
Are your clients unhappy with a stingy award? A college or university’s first offer isn’t always the final one.
Cracking Financial Aid Forms 1
Advisors who are well-versed in commonly used financial aid forms can help their clients save thousands of dollars.
The Financial Aid Advisor 1
Help clients and their children avoid costly mistakes on aid applications.
What Public Universities Cost at the State Level
How much a college degree will cost your clients can often depend on what state they live in.
An Important Change in Financial Aid
An executive order from the White House will bring the college admissions season in line with tax season. Here’s how that helps your clients.
An Untapped Market in College Financial Planning 2
Financial planning for college is a pain point even for wealthy clients, and an underserved niche for advisors.
Tackling Student Debt
Student debt is rising. Help your clients sort through some of their options, from refinancing to consolidation.
The College Arms Race for Affluent Students
State universities are competing aggressively for the children of your affluent clients.
How to Handle Overblown College Fears
Put clients at ease by dispelling these commonly held beliefs about the college admission process.
To Save, Send the Kids to College, Not a University
Colleges don’t enjoy the same visibility as research universities do, so they typically offer better scholarships and grants to applicants.
Industry Newsletters
Investment Category Sponsor Links
Practice Management Category Sponsor Links

Sponsored Introduction Continue on to (or wait seconds) ×