Lynn O'Shaughnessy

Columnist: College Planning

Lynn O’Shaughnessy is a nationally recognized higher-ed speaker and journalist and the author of The College Solution, an Amazon bestseller. She writes about college for CBS MoneyWatch and her own blog, She offers an online course for financial advisors and other professionals that explains how families can cut their college costs.  
Click here to subscribe to Lynn's mailing list for financial advisors and receive her free guide, Finding the Most Generous Colleges.

Six Unconventional Facts Behind Standardized Tests
The recent overhaul of the SAT may have clients and their kids worried about test scores. Here are six ways advisors can help ease their stress.
Three Tools to Cut the Cost of College
There are few other major financial decisions clients will make from such a clueless position.
Seven Ways to Appeal a Financial Aid Award
Are your clients unhappy with a stingy award? A college or university’s first offer isn’t always the final one.
Cracking Financial Aid Forms 1
Advisors who are well-versed in commonly used financial aid forms can help their clients save thousands of dollars.
The Financial Aid Advisor 1
Help clients and their children avoid costly mistakes on aid applications.
What Public Universities Cost at the State Level
How much a college degree will cost your clients can often depend on what state they live in.
An Important Change in Financial Aid
An executive order from the White House will bring the college admissions season in line with tax season. Here’s how that helps your clients.
An Untapped Market in College Financial Planning 2
Financial planning for college is a pain point even for wealthy clients, and an underserved niche for advisors.
Tackling Student Debt
Student debt is rising. Help your clients sort through some of their options, from refinancing to consolidation.
The College Arms Race for Affluent Students
State universities are competing aggressively for the children of your affluent clients.
How to Handle Overblown College Fears
Put clients at ease by dispelling these commonly held beliefs about the college admission process.
To Save, Send the Kids to College, Not a University
Colleges don’t enjoy the same visibility as research universities do, so they typically offer better scholarships and grants to applicants.
College Savings Don’t Hurt Chances For Financial Aid 1
Clients will be in a far better position if they’ve saved for their child’s college education. Here’s why.
The Nation’s Most Generous Colleges
The tab that high-income students pay allows these schools to defray the cost of students who require a great deal of financial assistance.
Helping Parents Deal with College Stress
It’s not that important where your clients’ children go to college. What matters more is their teens’ mental health. Advisors can calm parents’ nerves.
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