Julia Chu

Senior Philanthropy Advisor,
J.P. Morgan Private Bank

Julia Chu, Executive Director, serves as a Senior Philanthropy Advisor at J.P. Morgan Private Bank based in New York.

As a formerly practicing tax attorney, Julia plans the optimal timing and combination of charitable strategies, according to each client’s goals and assets. She also heightens the impact of the client’s philanthropy, through strategic alliances, evaluation, global forums, and the publication of thought leadership. In addition, Julia integrates multiple generations in creating a common family philanthropic legacy.

Julia also guides non-profit institutions in Mission Communication, Board Governance, and Planned Giving, and regularly facilitates board meetings in these areas.  She has led board training sessions in conjunction with the firm’s partnership with Robin Hood. She previously served at the National Endowment for the Arts’ Literature Program, and in the Foundation Relations and Planned Giving offices of the New York University School of Law, and the Fashion Institute of Technology respectively.

Julia advises art collectors on the factors to consider in acquiring and maintaining art. She also counsels them on the optimal succession of art, both to family members and museums, to align with the collector’s goals and tax profile.

Julia serves on the editorial board of the philanthropy section of Trusts and Estates magazine, and regularly lectures on charitable planning. She teaches at NYU’s George H. Heyman, Jr., Center for Philanthropy and Fundraising (Master’s level course in Ethics, Law and Board Governance in Philanthropic Organizations). In addition, Julia evaluates fellowship candidates for the social entrepreneurship organization Echoing Green.

Julia currently serves on the audit and development committees of the Brooklyn Arts Council board, and formerly the Non-Profit and Art Law Committees of the NYC Bar.  Julia received her LL.M. in Taxation from NYU School of Law, J.D. from Boston University and B.A. from Cornell University. 


The Prevalence and Best Practices of Mega Gifts
Julia Chu recommends steps to take prior to making substantial donations.
Donating Complex Assets
Julia Chu discusses charitable planning options for private equity and hedge fund partners
No UBIT on Amounts Designated to Pay VEBA Benefits
In a recent private letter ruling, PLR 201501014, the IRS addressed the unrelated business income tax (UBIT) impact on certain income earned on assets received by a voluntary employees' beneficiary association (VEBA).
Avoid Violating Self-Dealing Rules
A recent Private Letter Ruling illustrates the application of the “estate administration exception” to the self-dealing rules, in the context of a note issued in conjunction with a prior sale to an irrevocable trust.
Charitable Planning for Executives 
Julia Chu addresses charitable planning with corporate shares of stock
CRTs Can Participate in a Charity's Endowment Returns without UBTI
A recent private letter ruling confirms a strategy that other institutions have utilized in prior PLRs3 to bypass UBTI in these instances, but with a certain disadvantage for CRT distributions.
PLR Addresses a Private Foundation’s Hedge Fund Interests
In a recent private letter ruling, the Internal Revenue Service concluded that certain hedge fund interests owned by and donated to a private foundation (PF) didn’t constitute unrelated business taxable income, an excess business holding or a jeopardizing investment.
estate planning news & trends
The Final Frontier of Wealth Realization 
Julia Chu highlights ten areas of guidance to help clarify your clients' philanthropic legacies
Reactive Versus Proactive Philanthropy 
As we approach the peak of charitable giving season, you have the opportunity as an advisor to initiate and guide your client’s philanthropic decision making. Clients may take a reactive approach to philanthropy, making donations in response to events, including annual appeals and natural disasters like Hurricane Sandy.
Negotiating Pledges and Restricted Gifts 
Charitable pledges and restricted gifts continue to serve as common means of supporting favored causes. Given the significant capital invested through
Managing CLAT Investments 
Charitable lead annuity trusts (CLATs) have received considerable attention recently, in light of current low interest rates. If structured correctly,
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