Cabot Lodge Securities, a newly formed office of supervisory jurisdiction of Allied Beacon Partners, plans to open three new offices on the East Coast over the next couple months. Stephen Rooney, vice president of national sales, training and recruiting, hopes to get to 100 advisors by the end of this year, and 300 by 2014. If the growth goes according to plan, Cabot Lodge would be the largest OSJ of Allied Beacon, an IBD owned by Beacon Acquisition Partners (BAP). The OSJ currently has about 20 FAs.

The firm will start by opening a Melville, N.Y. office on April 2, followed by an office in Princeton, N.J., Boca Raton, Fla., and finally New York City.

It makes sense that the firm would want to start out in the New York-metro area, given that Rooney’s primarily going after wirehouse advisors, who are dissatisfied with their current employers and looking to go independent without the overhead costs and regulatory burdens. Cabot Lodge hopes to attract wirehouse guys pressured to get rid of smaller, lower-producing clients. “[The wirehouse firms] are mainly after high-net-worth individuals,” Rooney said.

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(Read more from Staff Writer, Diana Britton on her blog, Yield of Dreams.)