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Wealth Management Wire

3 ways brands can reach millennial parents

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It’s safe to say that millennials have a lot going on. Not only are they on track to become the most powerful generation to date, with nearly $1.3 trillion in direct spending power and an even greater indirect influence, they’re also experiencing one of the most impactful and life-changing events known to mankind — parenthood. While 21 percent of millennials 18 to 33 years old are parents, the majority (49 percent) of millennial parents are between the age of 30 and 33. Millennials are taking...

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