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FIRMS Merrill Lynch's Steffens Reveals Retail StrategiesFIRMS Merrill Lynch's Steffens Reveals Retail Strategies

Merrill Lynch retail head Launny Steffens answered questions from Registered Representative at an industry event in New York in October.What's your concept for integrating a discount business with full service?Steffens: We're going to have an unusual platform--a platform of total choice. A client will be able to have a managed account, a FC-related account, a Merrill Lynch Direct account and an Unlimited

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