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Insights on transitions, independence and advisor growth.

The Diamond Podcast for Financial Advisors: The Lifecycle of a Billion Dollar BusinessThe Diamond Podcast for Financial Advisors: The Lifecycle of a Billion Dollar Business

Sweet Financial Partners' Bryan Sweet shares his business growth story, starting with 32 years under Raymond James' broker/dealer, then as an RIA, and most recently selling to Carson Wealth.

Louis Diamond, President

February 13, 2025

There are different milestones business owners look to achieve along the path of independence.

For example, over the course of three decades, Bryan Sweet built and grew an independent business under the Raymond James broker dealer umbrella.

Bryan felt he needed access to a broader range of products and solutions and a greater degree of control over his business, so he decided to launch an RIA with the support of Dynasty Financial Partners.

Then, Bryan completed what many consider the coup de grâce in the independent wealth management business lifecycle: Sweet Financial Partners sold to Carson Wealth.

Today, Bryan shares the journey of his billion-dollar business with Louis Diamond, including:

  • Building an independent business at Raymond James—and what kept Sweet Financial there for so long.

  • The motivations for launching an RIA—and why Bryan felt he needed to flex his entrepreneurial muscles after 32 years.

  • The benefits of an RIA vs. the IBD model—and what additional value his clients realized.

  • Key growth strategies—and how they evolved with each model.

  • The sale to Carson—and why now.

It’s the ultimate independent business growth story: A candid conversation that offers detail into each phase of Sweet Financial’s lifecycle, with advice on the due diligence process, the motivations, and the results.

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About the Author

Louis Diamond

President, Diamond Consultants

Louis has guided many of the top teams in the industry as they’ve transitioned to other employee-model firms or launched RIA firms. And as a next-gen leader himself, Louis has a passion for representing complex multi-generational teams. His strong business acumen, refined analytical skills and objectivity also make Louis an ideal advisor to independent business owners who want to accelerate growth via mergers, acquisitions and recruiting.

A George Washington University magna cum laude graduate with a BBA degree in Finance and International Business, Louis’s resume includes roles at Ernst & Young, Morgan Stanley and UBS.

For more information, visit: https://www.diamond-consultants.com/team/louis-diamond/

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