Kabir Sethi Joins Board Of AI Startup ZeplynKabir Sethi Joins Board Of AI Startup Zeplyn

Industry veteran Kabir Sethi is joining the AI-powered note-taking and communications startup Zeplyn as a board member.

Built specifically for financial advisors, the startup in November came out of stealth and announced it had raised $3 million in seed funding. The funding was led by Leo Capital and with the participation of another venture capital firm, Converge, along with angel investors.

“What we're building at Zeplyn represents a shift in the entire wealth management experience—for the advisor, the firm and the client," said co-founder and CEO Era Jain.

Kabir Sethi was already an advisor to the firm at the time of their funding announcement and is now joining formally as a member of the board.

Most recently, Sethi spent a little less than two years with LPL Financial as managing director and chief product officer. Prior to that, he spent more than 18 years at Merrill Lynch, the last five as head of digital wealth management. During his last few years he oversaw increased spending on technology and rollout of major technology initiatives from the integration of Merrill’s financial planning and portfolio analysis platforms to on-demand client-personalized video presentations and rollout of fully digital client onboarding.

"I've had the honor of leading some of the most forward-looking technology strategies in wealth management, and it's clear to me that Zeplyn is redefining the entire industry experience," Sethi said.

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"I'm excited to partner with Zeplyn's team of seasoned tech and industry professionals who have cast a grand vision that I’m excited about; they've got big ideas, and together, we're going to bring them to life faster," he said.

Zeplyn can take unstructured conversational data and convert it into notes, making meeting prep, note-taking and post-meeting workflows more efficient and to help advisors fulfill compliance requirements. It can be used for both virtual and in-person meetings and dictation and is integrated with several popular advisor CRM platforms, including Salesforce, Redtail and Wealthbox.

"Wealth managers often come to Zeplyn for note taking, to capture the most accurate and relevant insights from each client engagement," said Jain. "And when they see for themselves just how our AI assistant automates time-consuming tasks, streamlines complex workflows and ensures compliance, they immediately recognize the value created by our AI-native approach.”

She and co-founder and CTO Divam Jain (no relation), are both former Google engineers.

Zeplyn competes with a growing number of other applications that do much the same thing or that overlap with one another. These include AdvisorAI (previously called SIFA), Advisor X, Jump, Yourstake, zocks.io, and tools within both the Nitrogen and Orion RedTail CRM platforms, among others.

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Sethi and Zeplyn will attend the annual T3 technology conference in Dallas during the first week of March.