TD Ameritrade unveiled the full-scale integration of research provider YCharts with its Veo One platform, according to spokespeople for the companies. Advisors using Veo One have access to over 150 third-party applications, with varying degrees of integration, and will now be able to use YCharts via a single sign-on if they are existing customers.
YCharts joins Envestnet Logix, RightCapital, DocuSign, Morningstar Advisor Workstation and around 20 other officially integrated applications, said Joseph Giannone, a TD Ameritrade spokesman. Existing YCharts customers can now access proprietary research reports on client-held securities while reviewing client positions, as well as toggle between the full YCharts product and Veo One without logging out. Additional modules to be added later in the year include dashboard-accessible event calendars, alerts and charting.
YCharts, in which Morningstar is an investor, sees itself as a research provider that’s more affordable than a Bloomberg Terminal and more functional than free data providers like Yahoo Finance and Google, said CEO Sean Brown. “Think of us as a Swiss army knife of investment research,” he said. “Our mission is to democratize investment research.” Its integration into the Veo One platform was a response to customer demand, with hundreds of advisors in TDA’s network already using YCharts.
TD Ameritrade emphasized the easy access to visualizations that YCharts provides, while declining to discuss the specifics of the integration because of the number of vendors on the platform. “Integrating YCharts with Veo One gives our clients the ability to quickly view investment research on equities, ETFs, mutual funds and economic data through the Veo One platform,” said Charlie Fargo, Veo One product manager at TD Ameritrade Institutional.
