InvestCloud, a large technology provider for the advisory and wealth management market, announced a new strategic direction, updated its corporate logo and website, and introduced a tagline: Wealth Connected.
That new tagline points to a world where personalization, or hyper-personalization, are the expectations of clients and one where “human-centered design that can enhance the level of that relationship” will be needed, according to Jeff Yabuki, chairman and CEO of InvestCloud.
“One of the things that we thought would help bring attention was to update the identity system of Investcloud—it was important for us to signal a change—and think about it as a new day in wealth management,” Yabuki said.
“Literally, the color we chose was called New Day Red,” he added about the company’s new signature color.
According to Yabuki, product innovation and differentiation, deeper client relationships and operational excellence are core pillars of the company’s new strategy. For example, InvestCloud plans to begin including alternative investments within its managed account platform and providing advisors with a discretionary account structure. “It is about data structure and data access,” said Yabuki.
“Think about APL, a UMA leader in the U.S. and the 1.1 million different models across all our millions and millions of accounts and pair that with the advisor frontend, mobile and all the other types of interactions—all that data is captured in our data warehouse—what are the messages coming from that data?” he said, referring to its potential for driving client personalization (APL refers to InvestCloud’s trading, portfolio management, performance reporting and managed account platform).
“This links very importantly into our strategy; our SMAs, whether model-based or custom, whether interval funds or straight-up pieces of different types of investments; these alts are coming into the workflow and the mainstream, and we need to connect that SMA structure with them,” said Yabuki. “Lots of companies are trying to do it; I think we are uniquely positioned because of our ownership,” he said of InvestCloud’s majority ownership by Motive Partners and Clearlake Capital.
Yabuki was appointed chairman and CEO of InvestCloud in January. He had previously served as chairman of Motive Partners and is a founding partner of the firm.
InvestCloud announced a shakeup in senior management in April 2023, which resulted in John Wise, the co-founder and CEO, exiting the company, followed by several senior executives over the following months.
Clearlake Capital and Motive recapitalized their investment in InvestCloud in 2021 and brought two other fintech firms, Tegra118 and Finantix, under the InvestCloud umbrella.
“We are not the manufacturer of the product; we are part of the distribution system from RIAs to wirehouses, and we want to make sure we can meet our clients’ needs,” Yabuki said of the announcement of a more defined product strategy, new identity system and iconography.
In addition to wealth management and RIA firms, InvestCloud also serves asset managers, banks, and Insurers, whose assets in total exceed $50 trillion globally.
