There are is one overarching challenge all marketers face when trying to deliver engaging, sharable content: finding the time and creative talent to produce it all.
But for financial services marketers like us, there’s another big challenge: finding people with the technical knowledge to produce accurate content for this unique sector.
Faced with these two challenges, it makes sense to work with a content partner. Here are 9 reasons why:
1. Control your operating costs
With marketing budgets shrinking across the industry, finding opportunities to manage costs is a big win for marketing VPs and managers. And using an outsourced partner to deliver this type of content can be very cost effective.
2. Improve your focus
If your marketing team has many projects on the go, the room for error expands. Having a...
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