Citi - "Lets Get it Done."

UBS - "You and Us"

Morgan Stanley - "One client at a time"

Smith Barney - "Where wealth works"

Piper Jaffray - "Guides for the Journey"

AG Edwards - "Fully invested in our clients."

Edward Jones - "Making Sense of Investing"

Goldman Sachs - "Minds Wide Open"

1. "Don't LEHve Home Without Us"

2. "If You Can't Bear Poor Execution, Trade Up to the BEST."

Haven't had enough SBUX to come up with one for JEF.

I thought Morgan Stanley was "WORLD WISE"

Mine: “Free Beer for Clients”

[quote=san fran broker]

Morgan Stanley - "One client at a time"

[/QU

I think MS's internal slogan is "One client debit at a time"

I thought Jones’ was the right choice for the long term…Nope…wait… that’s American Funds.  I always get those 2 confused for some reason.

Morgan Stanley is definetly “World Wise,” they got rid of “One Client at a Time” with Purcell

Hull Financial Group - “An annuity in every IRA.”

Looks like those financial firms are not providing good and comprehensive taglines and slogans… they are good in branding, but brand names sometimes need to come along with good slogan… they should try www.eatmywords.com for giving their business unique and impressive slogans,

Any insurance company: “Send us your relatives.”