[quote=joedabrkr]

Starting out you do not need a great depths of products, just a few good ones to focus on and learn well and blend as needed to meet the clients' needs.  You need to stay focussed on prospecting, opening accounts, and gathering assets, not product research.

[/quote]

Good points, Joe. Most certainly you are correct. It just seems that one point that the "full service" wirehouses push is the depth of their products. I have seen several posts here knocking the "middle class proprietary mix" offered by one of the firms.

I wonder...are the fees that much higher at wirehouses like SB to discourage smaller investors than EJ? I know the SB BM kind of hinted that I should not target lower net worth (LNW?) and smaller accounts. It probably involves higher costs of maintaining smaller accounts and lower payouts for the time effort. I would like to be able to sell to smaller clients as well...why turn away a small fish that can grow over the years?