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Building Fee-Based Business

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May 13, 2008 2:45 am

[quote=Bear 34] Noggin,

I am looking into becoming a new financial advisor with EJ, and I had a question about your comment about new financial advisors and the fee based accounts. Is it a benefit because it is a popular product line, or does it suck because you don’t make much money up front?



Thanks for your help![/quote]



One has nothing to do with the other.
May 13, 2008 2:53 am
 [/quote]  Can you imagine a guy fresh out of eval/grad saying yes we have fee based too......[/quote]     Noggin seems to think it is either a positive or negative, I am wondering which. Thanks, again
May 13, 2008 3:10 am

It is a positive for a veteran financial advisor and a negative for a new financial advisor.

May 13, 2008 12:14 pm

Nog…what do you mean?

May 13, 2008 3:33 pm

May 13, 2008 5:07 pm

Though I haven't seen details, I am almost certain that there will be safeguards in place to prevent newbies from building all fee-based business (least of which is the 100K minimum account size).  The problem with Jones is that their new-FA compensation plan does not encourage fee business and asset gathering.  The wires will usually string you along long enough to generate sufficient fees to replace the salary.

May 23, 2008 2:32 am

B24,

I am waiting for a flight to come in and am keeping myself entertained by reading posts. Here is a tip for building fee based at EDJ



1. Call Mort Browns department - SMA

2. Call Alliance Bernstein & request a meeting with their SMA wholesaler

3. Get involved in networking groups with indy advisors

4. Ramp up your insurance salesmanship



If you are going to build assets under fee based the SMA platform has a lot to offer and so will your Mutual fund platform as compared to what you have right now. Morts office has a lot of good material on building a fee based book. If Susan is still there she will even come to a region and train. Remember it is a difference in what you are doing. The commission broker does just that - makes a commission by selling you something. The fee advisor gives advice and receives a fee for it. Use the financial planning software. Plant the vision for the client that they are accumulating assets ( asset mgmt) and protecting assets (inusurance) against the consequences of lifes risks like disability, death, disease etc. Take a comprehensive approach and expect to move $500k at a time rather than the old $50k commission sell. It doesnt take long and with insurance to enhance and protect you will not feel much of a difference. If you have $70 mil the old EDJ way then in 18 months you will be blowing away your average numbers by just having $20mil in fee.

May 23, 2008 12:57 pm

I know some information about the "fee based" EJ platform is being leaked. I have heard the max fee is 1.35%. Can anyone confirm this? I had heard about 6 months ago that it would be under 1%.

Broker 24 I am very interested in how EJ is going to reward/punish newer FA's if they are pouring a lot of assets into this plan and subsequently falling below short term expectations.
May 23, 2008 1:10 pm

[quote=GT Key]

I know some information about the "fee based" EJ platform is being leaked. I have heard the max fee is 1.35%. Can anyone confirm this? I had heard about 6 months ago that it would be under 1%.

Broker 24 I am very interested in how EJ is going to reward/punish newer FA's if they are pouring a lot of assets into this plan and subsequently falling below short term expectations.[/quote]   See the other thread on the details (under What's up at Firms).   I don't think there will be reward/punishments, so to speak.  I do, however, expect that after Jones sees the level of use in the platform, they will have to modify the way they judge newbies.  I expect some sort of hybrid approach that will consider AUM, in addition to gross commissions.  I think it will be more like the wirehouses expectations.  I have not heard this, but that's what I would expect them to have to do at some point.  We will hear more at the Regionals this summer.
May 23, 2008 1:34 pm

If a rookie can really get after it at Jones and build as much as he can fee-based, then he can utilize the salary for the first year and not really worry so much about eating. He might have to forego the milestone bonuses, but if he thinks long term, in his second year he’ll have five times what a normal jones guy would have had in steady income.



diclaimer: I don’t know much about building fee-based, so I can’t really say for sure.



People in their second and third years might have it rough though.

May 23, 2008 1:58 pm

The original poster asked about going to EDJ and building a fee based business.  My answer is to go to an establishment that has had fee based, a robust platform for many years.  Don’t jump on with a firm that just rolled it out.  I don’t know what the next big revolutionary change will be in the business, although retainers are making more sense to me these days, you don’t want to be at a firm that takes over a decade to read the writing on the wall.

May 23, 2008 2:44 pm

I believe the original poster is already with EJ and is looking at how to better make the transition.

  Either way, all of this stuff is noise. It doesn't matter what product or platform structure your firm has, what you say to people, how you prospect, or what your personal investing philosophies are. Just find enough people who trust you, believe in you, and have needs that they want addressed and do what is right for them and their situation.   Keep it simple stupid. I am stupid, so I keep it simple.
May 23, 2008 3:03 pm
Magician:

If a rookie can really get after it at Jones and build as much as he can fee-based, then he can utilize the salary for the first year and not really worry so much about eating. He might have to forego the milestone bonuses, but if he thinks long term, in his second year he’ll have five times what a normal jones guy would have had in steady income.

diclaimer: I don’t know much about building fee-based, so I can’t really say for sure.

People in their second and third years might have it rough though.

  I think you are spot on.  BUT, you need to make sure you can actually build it that first year or two.  Otherwise, you are going to be FUBAR.
May 23, 2008 3:06 pm

[quote=GT Key]I believe the original poster is already with EJ and is looking at how to better make the transition.

  Either way, all of this stuff is noise. It doesn't matter what product or platform structure your firm has, what you say to people, how you prospect, or what your personal investing philosophies are. Just find enough people who trust you, believe in you, and have needs that they want addressed and do what is right for them and their situation.   Keep it simple stupid. I am stupid, so I keep it simple.[/quote]   Yup.  At the end of the day, it doesn't really matter about the firm (within reason).  It's all up to you.  I know guys at Jones with 150mm in AUM, with 40-50mm in SMA's, and they are looking at 700K in annuitized business (on top of their other business).  I don't think (as Copper put it) this is some "leap of faith" for people at Jones.    
May 23, 2008 3:08 pm
jwcopper:

… I don’t know what the next big revolutionary change will be in the business, although retainers are making more sense to me these days, you don’t want to be at a firm that takes over a decade to read the writing on the wall.

  Expound on this, please.
May 23, 2008 4:17 pm

Attorneys have done it for years, doctors are starting to charge retainers, and a lot of other professional firms have minimum fees to be a client of theirs.  The retainer concept is an annual minimum fee to provide services for a client.  Before people attack this concept, realize this is for fee based practices, providing comprehensive financial planning and advice.  Advice means tax and legal advice, along with investment management and everything that comes with comprehensive financial planning.  Firms that handle higher net worth, more advanced planning cases are going this route.  I have peers charging $1200 annual fee for maintaining their advice and planning services.  I have seen planning fees upward of $10,000.  I realize a lot of people can not provide these types of services due to B/D and their own licensing restrictions, I am not limited in those ways, so this may be pretty far off the radar screen for most reading.

May 23, 2008 4:54 pm

In reality, most Jones rookies are going to be heavily skewed toward pay-me-now products to meet production bogeys.  Only when you have a sufficient margin of safety (excess production over requirements) can you really begin to offer fee-based accounts as an alternative for clients to choose.  The bigger your margin of safety, the more often you should offer fee-based as an alternative.  Unfortunately, survival often comes necessarily before client choice, but the further out you get, the more you can afford to offer true customer choice.  Fee-based simply puts you on the same side of the table as the client.  The client no longer wonders when you call, if it’s just to generate fresh commissions.  The level of trust increases dramatically.  Wealthy people, a generally low-trust group, tend to choose fee-based by a large margin.

  I am at the point in my practice where I generally think fee first, although I generally give the client the choice, unless their particular situation strongly indicates one or the other.  Even when fee-based doesn't work, I often substitute something with less up front and a more significant trail, be it C-share mutual funds or L-share variable annuities.  L-share VAs  give me a 1% trail to service the account, as well as a 3.5-4% initial bonus compensating for the extra initial work to set things up.   Fee-based and trail accounts are nice, but a wise advisor considers both sides of the argument for both his/her own sake, as well as the client.