Cold Call Lists
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I know we've gone over this a few times without a clear answer, so I'd like to give it one more try. What company is good for Cold Call Lists?
I've had limited success creating my own, however, I no longer have time to create them.
Yellow pages. I’m serious. If you are going to make cold calls, business owners are very approachable and you don’t have DNC issues.
If you can muster up the gumption to walk in to businesses it can be more effective than making phone calls. It is a tough thing to do for sure, but if you park your car in an area heavily laden with small businesses, just make a pact to walk in an introduce your self at each storefront you pass. Tell yourself it isn't a sales call but rather a chance to get to know more people in your neighborhood. You might be shocked at how many owners will respect this highly. Sales come from having lots of friends that trust you. So go out and make friends with business owners and learn what they do and see if they have needs that you are interested to aid.
Don't try to sell them anything at first - bring something you can leave behind if the gatekeeper doesn't want to get you in. An article, a flyer or anything with your contact information on it. Do a google search on Jeffrey Gitomer for some ideas on how to cold walk in businesses for best results.
I was terrified to do this the first time and stumbled on my words when I walked in to the first few offices but now it has made me more comfortable in all prospecting situations. As long as you are curtious, ask good questions and are prepared to walk away if they are too busy, you will learn quickly.
Failure exposes opportunity which breeds success.
As an RIA business owner I can tell you I absolutely HATE IT when someone bothers me in the beggining, middle or end of my day. It's much easier to generate leads with effective advertising and follow-up with only those who seek you first. This should also help you with time management as it will keep you in your office but not making too many calls to uninterested prospects.
Google search these guys if you want to become a better marketer; and thus only make calls to qualified and interested prospects who've sought you first: Dennis Tubbergen, Dan Kennedy, Jason Wenk, Mike Walters, Gary Halbert, and Michael Masterson.
Good luck!
As an RIA business owner I can tell you I absolutely HATE IT when someone bothers me in the beggining, middle or end of my day.
So what? Seriously, what I mean is that if someone just shows up unannounced to sell you a widget, you won't buy the widget from them. The widget salesman also won't sell a widget to you if he doesn't show up.
This game isn't about percentages. It's about absolute numbers. Go ahead and implement all the great marketing plans that you want. It still doesn't change the fact that it's worth 5 minutes to walk into Joe's garage when you are next door. Don't call on Joe and have a 100% chance of him not becoming your client. Call on Joe and have a 98% chance of him not becoming your client.
The person who hears the most "no"'s in this business is going to be the winner.
[quote=anonymous]
The person who hears the most “no”'s in this business is going to be the winner.
[/quote]I’M A WINNER!!! YEA!!!
[quote=radernation-1]
Cis Marketing has some good lists , I puchased some last year cold called execs called 1000 names opened 15 accounts 1.5% success ratio, but I also have received some referrals from them I would not focus on just one way of marketing , the others that have posted have very good ideas as well.[/quote]
+1 for CIS. Good lists and they stand behind the product.
[quote=BondGuy][quote=radernation-1]
Cis Marketing has some good lists , I puchased some last year cold called execs called 1000 names opened 15 accounts 1.5% success ratio, but I also have received some referrals from them I would not focus on just one way of marketing , the others that have posted have very good ideas as well.[/quote]
+1 for CIS. Good lists and they stand behind the product.
[/quote]
I've alway been happy with them. I used to deal with Monica. Now, I go through Marcia.
[quote=Ashland]Work for a bank! You know where the money is![/quote]
Oh, ok. I'll just quit my job at a wirehouse, leave behind my assets to call about re-fi's all day...NOT! Though the bank wouldn't have been a bad idea, I'm already a year into a wirehouse program; there's no looking back!