If you just keep doubling your bet every time you lose, when you eventually hit, you’ll get all of your money back!

Reminds me of those commercials on Bloomberg.  I think it’s the Salvador Dali “art investment” commercial.  There’s this snazzy old man with a trimmed beard drinking a glass o’ beer (or kool-aid), all starry-eyed saying:

It’s not like the stock market, it just keeps going up and up!

DIYers do exactly what smart investors shouldn’t do-they buy when the investment is high and the sell when it is low.  Usually no self discipline coupled with greed drive the DIY OTC market.

I forgot a quote from Casino by Robert Dinoro-“the trick is to get the players to keep playing-the longer you get them to play the less likely they are to win”.  In other words buy and hold ain’t sexy so that’s not what is advertised to generate interest.