Social media is inevitable. Once reserved for college students, social media is now part of everyday life, not only for recreation but also for business purposes. According to one study, the average time spent by U.S. users on social networks in 2019 was 74 minutes per day.1 Nearly 75% of U.S. adults use at least one social media site; the number has doubled since 2009.2 Of course, the rise of social media use may not be a surprise to most people. What may surprise some
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