Who knew the simple word “trust” had such a complex, multifaceted connotation?!
I began to suspect it after studying Maister’s Trust Equation, which has gone on to become one of my trusty templates for helping clients develop their brands. As these companies identify their values, together we dig deep into what communicative devices like disclosure, linguistics and reliability mean to them.
For managers and reports alike, finding virtue in these devices lends itself to the ability to authentically assess others and to actually BE trustworthy oneself.
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