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Building strong, long-lasting client-advisor relationships is the key to achieving the “sticky factor.” In other words: creating service value so great that it makes it hard for clients to leave you.
Overall, stickiness helps firms retain existing clients over the long term while also safeguarding against competitor-driven attrition. What’s clear is that the sticky factor is important. What’s not always clear is how you achieve it.
Learn how in this white paper.
