Delighting the Customer: The Importance of Customer PerceptionDelighting the Customer: The Importance of Customer Perception
Customer service is the most vital aspect of the business model.
December 11, 2018
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Sponsored by American Portfolios
American Portfolios 
How do you "delight" a customer, though? More and more, the old adage of "customer satisfaction" is going away, as satisfaction is merely meeting expectations and no longer good enough; the new standard is that of "customer delight," in which you strive to exceed customers' expectations and, overall, provide a delightful experience.
In this white paper, “Delighting the Customer: The Importance of Customer Perception,” we explore the varied ways advisors can over exceed their customers' perceptions and gain new referrals as an added benefit. Here’s a sampling of what you’ll learn:
The New Standard
The Importance of Delightful Customer Service
Raising the Bar
Six Ways to Delight Your Customers
