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Wealthfront has “a Dream Come True”: An Intuit PartnershipWealthfront has “a Dream Come True”: An Intuit Partnership

Wealthfront and Intuit, owner of TurboTax, are teaming up, starting with account openings.

Samuel Steinberger, Senior Technology Editor

October 19, 2018

1 Min Read
Turbo Tax
Copyright Kimberly White, Getty Images

Automated investing platform Wealthfront is turning to Intuit’s TurboTax to streamline its account opening process, according to the robo advisor. The partnership means TurboTax users opening a new Wealthfront account can choose to pre-populate data from their tax preparation, via Turbo and Mint.

Earlier this year, CEO Andy Rachleff said he envisioned a company that would accept a client’s paycheck and pay bills, make investments and more, automatically. Presumably that would also include paying taxes. A company spokesperson declined to comment on the intent of the partnership or how Wealthfront users would benefit after opening an account, only saying that more news is to come. The company’s blog said the tie-up will make its advice “more personalized.”

Regardless, a strategic partnership with one of the leading digital players in tax preparation is notable. So is Rachleff’s praise for the deal. He called it “a dream come true.”

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About the Author

Samuel Steinberger

Senior Technology Editor, WealthManagement.com

Samuel Steinberger is Senior Technology Editor for Informa Connect’s WealthManagement.com. In his role, Mr. Steinberger provides the publication’s wealth and financial technology coverage. 

Mr. Steinberger’s editorial insight and familiarity with technology accelerates Informa’s growth within the financial advisor and wealth management communities, providing in-depth news for advisors and financial professionals. 

Before joining Informa Connect, Mr. Steinberger produced documentaries with former CNN anchor Soledad O’Brien at Soledad O’Brien Productions (formerly Starfish Media Group). He specialized in research, shooting and editing, as well as finding distinct voices to explain topics like mental health, poverty and racial divide. 

Prior to joining Soledad O’Brien Productions, Mr. Steinberger managed multi-departmental technology projects for global legal technology leader Transperfect Legal Solutions. After obtaining his graduate degree in journalism from Columbia University, he completed his transition from technology management to media. 

Mr. Steinberger is an award-winning journalist, author and researcher who has written, edited and reported for a number of publications, including The New York Times, Financial PlanningAmerican Banker and PBS. He is founder of beverages publication Give Me Weird Drinks

Mr. Steinberger’s technology analysis and insight has been featured in several books on virtual and augmented reality. Mr. Steinberger has received awards and recognition for his reporting and research, including the American Business Media's prestigious Jesse H. Neal Award for editorial excellence.

Follow on Twitter: @slsteinberger

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