Estate-planning platform provider Vanilla announced this week that it had closed a previously announced $35 million in additional funding.
The funding round, which was previously announced in August without the exact amount, was led by returning investor Insight Partners, with contributions from Venrock, Vanguard, strategic investors Edward Jones Ventures, Nationwide and Allianz, and new investor Alumni Ventures. A note on the post said that it had been updated from August “to reflect new investors in the round” (Nationwide and Allianz were not present earlier).
As announced in August, the funding will support growth, customer adoption and continued development on Vanilla’s platform, including embedding AI technology, which the company calls Vanilla AI or V/AI.
Vanilla’s latest announcement follows $30million in funding secured by estate planning platform competitor Wealth.com in September.
In 2022, Vanilla raised $30 million in a Series B round and $14.3 million in a 2021 Series A.
Vanilla also separately announced this week its integration with the financial planning platform eMoney.
Currently in limited release, the integration will become generally available to advisors using Vanilla “in the coming months,” according to the announcement.
The direct integration between the two platforms allows for client data within eMoney to be automatically imported into Vanilla and updated each time an advisor logs in. This data can then be used in Vanilla to generate visualizations that illustrate and present a family’s financial and estate information in a single view.
With the new integration, plans and reports generated in Vanilla can also be set to be synchronized and stored in eMoney’s client vault automatically.
