Independent Financial Partners announced Wednesday that it has partnered with technology provider AdvisorEngine. IFP is currently an SEC registered investment advisor that is gearing up and soon to launch its own broker/dealer specializing in wealth management and retirement plan consulting. The Financial Industry Regulatory Authority gave the firm the green light to launch its own independent broker/dealer in February.
IFP (not to be confused with Boston-based Integrated Financial Partners) announced its plans to separate from LPL and start its own brokerage in April 2018, and has been building out its tech stack in preparation. The firm announced several other partnerships and integrations in the latter part of 2018.
AdvisorEngine has a digital wealth management platform for financial advisors and their clients that provides proposal generation, digital client onboarding, fee billing, branded client portals, goals-based financial planning tools, portfolio rebalancing tools, document management and compliance tools. Advisors that custody with Pershing also would have the advantage of client data prepopulated in the platform, the result of integrations announced between the two firms in January.
WisdomTree, an exchange traded fund and exchange traded product sponsor and asset manager, which has a strategic relationship with AdvisorEngine, will be providing model portfolios through the AE platform to those IFP advisors wanting to use them.
IFP is headquartered in Tampa, Fla., and has approximately 200 advisors across the United States.
