Savvy Wealth Creates CTO Position to Build Out Product, Engineering TeamsSavvy Wealth Creates CTO Position to Build Out Product, Engineering Teams
Eric Hurkman, formerly of valuation software firm Carta, has joined Savvy to continue developing products for advisors and hiring more tech talent.
February 26, 2025
Savvy Wealth, the New York-based tech-driven advisor platform, has created a new chief technology officer role to expand its product and engineering teams and innovate in areas such as integrating artificial intelligence into its advisor tools.
Eric Hurkman took the CTO role after a stint as vice president of engineering at Carta, a valuation software startup. He was originally CTO at Carta, where he built its equity management and investor services platforms and engineering teams, then returned for a second run as vice president of engineering.
The hire comes after Savvy has grown to more than $1 billion in assets under management via its affiliated Savvy Advisors division, which has 40 financial advisors. Founder and CEO Ritik Malhotra said the CTO position is necessary as the firm focuses on innovating its products for advisors and their clients.
“We kept seeing the team was growing and the amount of software was increasing in complexity as we developed more and more for advisors,” Malhotra said. “We wanted to bring a leader who had done something similar in terms of building software that is critical for the process [of the business].”
In his new role, Hurkman will have about 12 to 18 months to lead the expansion of Savvy Wealth’s product development, design, engineering and AI teams. The effort will be partly fueled by a $26.5 million Series A funding round Savvy booked last year.
Malhotra said he expects such talent and technology investments to pay dividends because “that software is available to advisors on the platform, and in the future can offer something different and better for all financial advisors.”
He said some focus will be on integrating AI to streamline functions and reduce automated tasks for advisors. In addition, Hurkman will focus on marketing, investment and portfolio management tools.
Hurkman’s other experience includes a stint as CTO at Say Technologies, a financial services platform acquired by Robinhood; DrChrono, an electronic health records platform for doctors; and vice president of engineering at Maven Clinic, a women’s and family health company.
Beyond his background, Malhotra said Hurkman stood out as a candidate for his desire to obtain and implement customer feedback, which is part of the culture that he and other leaders at Savvy seek to foster.
“We all care deeply about feedback and what [a client] thinks,” he said. “Already in his first month, we have seen the amount of time he puts in going directly to the end customer for whatever we are making, looking at their pain points and seeing what is working and to what degree.”
Savvy has been actively launching new tools for advisors. In 2024, it released a mobile app for clients to track their portfolios. That added to offerings including an AI-backed customer relationship manager, a digital client onboarding tool and an investment management tool designed to automate tax-loss harvesting, rebalancing and asset allocation.
Hurkman is Savvy's second C-suite hire to a newly created role in February. Earlier in the month, it announced David Weiner as chief growth officer. Weiner had previously led sales and go-to-market strategies for firms such as Compass Real Estate, David Energy and Tekmetric, an automotive software company.
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