Methodology: Each firm's ranking was calucated by aggregating LinkedIn followers, "likes" generated on actively managed Facebook accounts, and both global reach and influence scores measured by social media montioring company Kred, all as of Jan. 8, 2015. Facebook and LinkedIn scores were adjusted by the firms' 2013 advisor headcount, sourced from Cerulli Assoicates. Firms without an offician presence in any given channel were given a score of zero in that category. Scores were weighted and standardized, then ranked.
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