Marketing

FMG’s acquisition of Twenty Over Ten gave it a brand crusader.

Shifting the focus from "wealth" to "well-th."

Some advisors insist they generate only low-quality leads from Facebook. That need not be the case.

Not unlike clients who come to advisors for a quick fix to their financial woes and expect unrealistic returns, advisors who turn to traditional marketing to get them past growth hurdles are destined for immense disappointment. 

Now is the time to double-up on your virtual events and start thinking about holding in-person ones later in the year.

In 2020, it became clear that Hightower’s events would have to be retooled. Here’s what I learned in the process about bringing people together while keeping them safely apart.

With the right distribution channels, the right techniques and a little advertising budget, you can increase your exposure dramatically.