Marketing

To an almost comic degree, Wal-Mart has an insatiable appetite for expanding the reach of the products and services it offers, and now, behold, the behemoth has ventured on to your turf: financial advice. Meet Wal-Mart Easy Investing by Sharebuilder.

Forget shows like The View. An increasing number of women are handling their own finances and want to talk money, but many firms aren’t listening.

Broker/dealers are starting to market credit products through financial advisors, and it’s good for everyone: the firms, the advisors and the clients.

Treat your clients the way you’d want to be treated, and referrals and business growth will follow naturally.

Client communications protocol has become so restrictive as to be absurd, registered reps say. How reps are handling it.

Let's explore how providing Ritz-Carlton service to your top clients can be a high-impact Rainmaking activity. Our research has informed us that each of your top clients, over the course of your professional relationship, should be responsible...

Myrtle Beach: "Your research on the affluent cites personal service as one of the top criteria impacting client loyalty," said Holly, who then posed an excellent question, "but isn't this rather basic? You would think every advisor strives to...

Tracy Wallace, an advisor working for a small RIA, is seeking a way to rev up his marketing and expand his book of business.

Jack spent the last 45 minutes of his day watching someone from his home office around citing firm research that showed that 90 percent of the firm's clients would be happy to provide referrals if their advisors would only ask.

Las Vegas: "Is it possible to make a lot of money, run in affluent circles, and still be somewhat intimidated about approaching people for business?" asked Larry as we began our first break at one of our Rainmaker Weekends...