In the same way that early adopters of the Internet defined the rules and functionality, early adopters of social media have also blazed the trail. In a recent survey by the Oechsli Institute, only 8 percent of advisors met all of the criteria to be considered an “early adopter.”
But as many advisors try to navigate the maze that is social media, these early adopters can provide a model for the industry to follow. How, for example, did they acquire new business using social media—perhaps the most pressing question on advisors’ minds when it comes to social media? A closer look at the characteristics of early adopters will provide some clues.
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