Bob Palmer

What book has had the greatest impact on your career?

Harold and the Purple Crayon, by Crocket Johnson. Not only is it a great story — it's a great foundation for any budding entrepreneur.

One luxury you cannot do without?

Taking a family vacation every year.

The greatest athlete alive today?

Steve Yzerman, former captain of the Detroit Red Wings — not only for his accomplishments, but the fact that he accomplished them in a very humble manner.

Your favorite sport?

Golf, because I can participate in it as well as watch it.

Length of your morning commute?

Twenty minutes on a good day.

Most productive time of the day for you?

It may sound unconventional, but I function best between 11 p.m. and 2 a.m.

Best finger food?

Chips and salsa.

Which career would you select if you couldn't be a financial advisor?

I think I'd really enjoy being general manager of an NHL hockey team.

Your motto, if you have one:

Treat others as you want to be treated.

Your ideal vacation:

Any place warm with a mixture of activity and relaxation.

Best career move?

Helping to register our firm as an investment advisory in 1993.