What motivates a person to make a gift to charity can vary wildly and include a mind boggling array of potential emotions. Though it's impossible to cover every possibility, advisors can learn a great deal about their clients by taking a closer look at the factors that may influence their giving. Here are six common reasons to get you started.
This article was adapted from a longer piece by Alexandra Brovey in Trusts & Estates. To view that article and others like it, subscribe to Trusts & Estates here.
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