Apella Capital added two advisors known as personal finance media personalities based in Bellevue, Wash.
Don McDonald, who hosted the nationally syndicated talk radio program “The Don McDonald Show,” and Tom Cock, the former host of PBS’ “Serious Money,” are joining Apella, the Glastonbury, Conn.-based RIA announced.
Cock and McDonald co-founded Vestory, a fee-only registered investment advisor managing $489 million in AUM, in 2009 and also co-host the podcast “Talking Real Money” together. Vestory focuses on providing financial planning, portfolio creation, asset management and income management.
“Since our inception, Vestory has been laser-focused on financial education and helping our clients prepare for the future,” said Cock, who ended “Serious Money” in 2006. McDonald ended his radio show in 2014.
Vestory is positioning its firm to care for its clients beyond Cock and McDonald’s tenure, Cock said. They will have access to the RIA’s practice managements tools, technology and investment solutions, and operational support through Apella’s sister company, Symmetry Partners.
Apella’s CEO Joshua Pace said, “We see Vestory as a catalyst for growth and an anchor for us on the West Coast.”
Vestory is Apella’s second transaction for 2020. It recruited Bacon Financial Group in Dallas in January.
Apella was founded six years ago in 2014 by Patrick Sweeny and David Connelly. The RIA has nine offices across the country in Massachusetts, Rhode Island, New York, Tennessee, Colorado, California, Texas and now Washington.
