Cold Call: Peter M. Burton (Partner, Burton/Enright Group, San Francisco)

How do you feel about casual Fridays?

We are managing clients' life savings and we feel we should dress that way. Suit, white shirt and tie. Old habit.

Favorite restaurant for a business lunch?

McCovey's, old-time baseball atmosphere with great memorabilia. Relaxing.

Best career move?

Starting independent and staying independent with a great business partner.

Golf or hunting?

When I golf I spend most of my time hunting for lost balls.

If you could take one class today, what would it be?

Based on the above answer it should be golf, next would be Spanish.

How long is your commute?

Twenty minutes, and getting longer as the economy improves.

Best and worst things about San Francisco?

Best: the people. Worst: real estate prices.

Bacon or sausage?

Neither, the pulled pork sandwich at McCovey's once a week is enough.

Best business book?

The Greatest Salesman in the World (Frederick Fell, 1968) — excellent book on life and business.

Weirdest investment?

Antique fishing reels and lures.