“Although everybody is saying, ‘Well, discounting is just a couple of small firms and it doesn't really affect us,’ I suspect that it's to become a bigger factor with the passing of time…[The rep] is either going to perform a full service for his clients and take a very active role, not just take orders, or he is going to find himself pushed out of the marketplace.”
— Tolman Geffs, then RR publisher.
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