While predictions are risky in the financial services world, they’re completely acceptable — and even embraced — in the world of marketing. Changes in marketing occur about as frequently as the rising and setting of the sun, but some trends have proven their longevity and power. As we enter the new year, here are 10 marketing trends that will continue to influence consumer decisions and an advisor’s ability to connect with clients and prospects.
Craig Faulkner is the chief executive of FMG Suite, which offers an inbound marketing solution for financial professionals. Follow him on Twitter @craigfaulkner_.
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