The private wealth arm of alts firm StepStone is hiring former Private Advisor Group Chief Marketing Officer Berta Aldrich as its managing director and global head of marketing.
Additionally, David Robbins is coming on board as the director of enterprise RIA relationship management. Both Aldrich and Robbins joined StepStone Private Wealth earlier this month, and CEO Bob Long said they were excited to bring on executives who knew how to grow asset management “the right way.”
“With our platform now managing over $5 billion for individual investors and small institutions, Berta and David will play critical roles in our continued expansion and global brand recognition,” he said.
As alternative investments become more prominent in the RIA channel, Stepstone is betting Aldrich's background will be helpful. She joined Private Advisor Group, the Morristown, N.J.-based RIA and LPL-affiliated office of supervisory jurisdiction—and the firm’s biggest branch office—in 2019 as managing director and CMO, succeeding CMO Abby Salameh after she left to join Hightower. Before that, Aldrich held marketing roles at FS Investments and Vanguard, according to LinkedIn.
Aldrich left PAG in 2021 to run her own consulting firm. Her role at StepStone is a new position for the alts manager. She’ll be responsible for worldwide marketing of the StepStone Private Wealth brand.
Robbins will head the education, onboarding and servicing of RIA firms on StepStone’s platform. Before his new role, he was a senior vice president and national sales manager at Neuberger Berman, working with RIAs and family offices. He worked on distributing the firm’s private equity, private credit, SMA, ETF, direct indexing and mutual fund products.
StepStone Private Wealth is a subsidiary of Stepstone Group, a global private markets investment firm founded in 2006 by Monte Brem and Thomas Keck. SPW started in 2019 and launched its first registered closed-end evergreen fund in 2020, allowing accredited investors access to private equity, assets and private debt.
The firm now offers venture capital, growth equity, infrastructure and private credit opportunities via other funds. Earlier this month, SPW announced it had surpassed $5 billion in AUM.
StepStone oversees some $701 billion in total capital, including $170 million in managed assets, for insitutional clients as well individuals.
