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More than ever, it is important for financial professionals to understand how the next generation of retirees describe their long-term care (LTC) planning needs, their motivations and purchase behavior.
MIT AgeLab and MassMutual Life Insurance Company have been working together to explore people’s perceptions of LTC planning in general, people’s own risk tolerance and expectations around their future care needs, and ultimately how financial professionals can most effectively connect with clients around LTC planning.
Download the white paper and learn the top five take-aways from our focus group research to better connect with clients about long-term care planning. Let’s secure more financial futures.
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