Wealthspire Advisors, the $10 billion registered investment advisory firm created via the recent merger of Sontag Advisory and Bronfman Rothschild, has launched a digital wealth management platform that will couple an automated investment management platform, powered by Schwab, with access to a Certified Financial Planner.
The firm hopes Wealthspire Pathways, as it’s called, will appeal to a wider swath of clients, especially those who are more tech-oriented. But as these clients’ needs get more complex, the firm expects they’ll want a full-service model.
While Schwab will power the investment management portion, the RIA’s investment team will ultimately choose clients’ investments based on their risk profiles.
Clients on the platform will also have access to a CFP, who will develop a personalized financial plan based on their goals, and the plan will be updated annually.
“Our decision to center Wealthspire Pathways relationships around dedicated advisors rather than a call center structure was intentional,” said Wealthspire Advisors CEO Mike LaMena. “This structure helps us maintain our high standard of care across all clients and offerings. Over time, we expect many Pathways clients to transition to our more traditional service model. We want their experience to be consistent and seamless.”
