Blass, an attorney at Ropes & Gray LLP, is an SEC alumnus who previously worked in the Investment Management division that she is being tapped to lead.
The OMB posted a notice by the Department of Labor on its website saying it plans to solicit information about the rule from the public and interested parties.
Tom Baker, professor at the University of Pennsylvania Law School, says robo advisors are not immune from conflicts of interest. However, there are challenges to regulating the space.