Registered Rep. Recognized For Design Excellence
New York - October 30, 2002 PRIMEDIA’s Registered Rep. magazine, the source for investment professionals, was honored at the Folio: Show with an Ozzie Award for Best Redesign in the Business-to-Business category. The Folio: Show, the premiere conference and exposition for the magazine industry that is being held this week in New York, honored the 2002 Ozzie winners at the Celebration for Excellence awards reception and dinner last night.
Under the leadership of Editor-in-Chief David Geracioti, Registered Rep. premiered a significant redesign in January that presented readers with a more relevant and fresh look, including the shortening of the publication’s name from Registered Representative to Registered Rep. The re-engineered magazine opened up and expanded the magazine’s coverage and as a result, content has focused more on the most critical and cutting edge issues faced by today’s investors.
"The reshaping of Registered Rep. has been instrumental in helping achieve a market share increase to 41% year to date through August," said Warren Bimblick, senior vice president and general manager of PRIMEDIA’s Financial Services Group. "Our advertisers have applauded the new look and the revamp."
“We are thrilled to be recognized by our peers in the magazine industry,” said David Geracioti, editor-in-chief of Registered Rep. “A year ago we set about re-inventing Registered Rep. to give the magazine the look and feel—and sophisticated content—that our readers are used to getting in their consumer publications. They have responded enthusiastically to the improved magazine, as have advertisers. Rep. has been gaining market share since the redesign—despite the difficult advertising environment.”
For additional information about PRIMEDIA’s Registered Rep., please visit www.registeredrep.com.
About PRIMEDIA’s Registered Rep. magazine
Registered Rep. is the preferred magazine of retail investment professionals. Each monthly issue reaches more than 93,000 loyal subscribers who control trillions of dollars of assets for more than 30 million investors. These powerful financial advisors are licensed to sell a broad range of investment products and rely on Registered Rep.'s rich portfolio of timely features, articles, departments and columns. Registered Rep. is part of PRIMEDIA’s Financial Services Group that also includes Trusts & Estates, National Real Estate Investor and Shopping Center World. These are among the 90 PRIMEDIA Business Magazines and part of PRIMEDIA (NYSE: PRM), the world's largest targeted media company. More information about Registered Rep. can be found at www.registeredrep.com.
About PRIMEDIAPRIMEDIA is the new tradition in media. With 2001 sales of $1.6 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 250 titles such as Seventeen, Automobile, Motor Trend, New York, Fly Fisherman, American Baby, Telephony and American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the Company can be found at www.primedia.com.
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Media Contacts: Leslie Glazer, 212-446-1870
Noelle Wojciehowski, 212-462-3658
