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Nine Words to Never Use in SalesNine Words to Never Use in Sales

These verbiage mistakes can kill your positioning, make you seem pushy or showcase a sales-first mentality.

Stephen Boswell, Kevin A. Nichols

November 7, 2019

 

There are some words and phrases that, in selling to the affluent, should never be used. These verbiage mistakes can kill your positioning, make you seem pushy or showcase a sales-first mentality. Not only should these words be avoided in sales scenarios, they should also be avoided in talks with clients, team members and centers of influence as well. All of these perceptions matter. Here they are … the words to avoid, an explanation of why they’ve made our list and some things to say instead. ...

Stephen Boswell and Kevin Nichols are partners with The Oechsli Institute, a firm that specializes in research and training for the financial services industry. @StephenBoswell @KevinANichols www.oechsli.com

About the Authors

Stephen Boswell

Stephen Boswell

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Kevin A. Nichols

Kevin A. Nichols

Director of Coaching

https://www.oechsli.com/

Kevin Nichols is the author of The Indispensable LinkedIn Sales Guide for Financial Advisors and the Director of Coaching for The Oechsli Institute. He is a leading expert on Social Media marketing and delivers speeches and conducts workshops throughout the country. He has coached hundreds of financial advisors and numerous wealth management teams. He is also the co-author of the FastTrack for Growth newsletter for wealthmanagement.com. Follow him on twitter @KevinANichols.

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